At Highcliff, they believe that every bottle of gin should be a unique and unforgettable experience. That's why they've dedicated themselves to crafting the perfect blend of botanicals and using the highest quality ingredients and production methods to create a gin that stands out from the rest. The distillers have years of experience and a passion for their craft, and they bring that same care and attention to detail to every bottle of gin we produce. From the moment you take your first sip, you'll be transported to a world of rich, complex flavors and aromas, each one perfectly balanced to create a gin that's truly exceptional. So, whether you're a seasoned gin connoisseur or just looking to try something new, we invite you to discover the difference that Highcliff can make.

THE STRATEGY

Mission and Vision Statement

Their mission is to craft exceptional gin that captures the essence of our unique blend of botanicals. And the vision is to be recognized as the Ghanaian go-to gin brand for discerning gin enthusiasts.

Brand Goals 

The gin brand aims to establish itself as a premium, high-quality gin brand that offers a unique and unforgettable experience to consumers.

Target Audience

The target audience is affluent, urban and sophisticated individuals aged 25-50 who are interested in trying new and unique gin experiences. They value premium quality and a strong brand identity.

Tone of Voice 

The brand tone of voice is sophisticated, confident, and knowledgeable, with a touch of playfulness.

IDENTITY DEVELOPMENT

To design a distinctive and eye-catching logotype and packaging for a premium gin brand that stands out on the shelves and appeal to a discerning audience.

The initial idea was to create a sophisticated and elegant logotype that incorporates a cursive font with sleek, flowing lines. But considering the organic nature of the gin brand, a free hand sketch was developed for the logotype.

The packaging had a minimal concept and inscribed with heavy San serif font. It has to be environmentally friendly and recyclable.

LOGOTYPE DEVELOPMENT

COLOR SCHEME

The primary palettes have a vintage signature and the secondary palettes help convey the vibrant and rich, energetic and fun feel which appeals to the eyes of the discerning audience. 

LOGO PRESENTATION

LOGOTYPE COLOR

LOGOMARK

LOGOMARK COLOR

PRODUCT PACKAGING PRESENTATION

MARKETING COLLATERALS

EXTRAS